Your colleagues already pay to learn.
Healthcare professionals are hungry for practical education that keeps them current and relevant. Learning is already part of professional life and it’s a requirement to stay licensed.
Build your first CE course—and the business to launch it.
The ProCourse Launch Accelerator gives you the step-by-step process for validating your idea, creating the course, building the business foundation, and preparing your launch. Your membership also includes ProCourseSoft, our proprietary platform for hosting the course and running the business around it.
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Watch the free masterclass.
Clinical work trades your time for money. It always will.
Every dollar you earn is an hour you worked. More income means more shifts, more patients, more of the one thing you can’t make more of, and clinical work will always place limits on your income, your time and your options. Meanwhile your profession spends heavily, every year, by requirement, on something you already have: expertise
Broad education misses the specifics.
No degree or conference can address every specialty, setting, and real-world problem. Practical questions remain after broad education ends. And let’s face it, most continuing education is boring and professionals are looking for actionable and practical education.
You know where the gaps are.
You know the challenges your colleagues face beyond the textbook. That real-world judgment can make your teaching actionable, practical, and in-demand.
Why a CE business.
Healthcare professionals are required to obtain continuing education so they can learn throughout their careers: to stay current, develop new skills, solve problems formal training leaves behind, and to meet licensing and board requirements.
Demand is built in.
Your colleagues have to earn CE to keep their license active every renewal cycle, for their whole career. You are not creating a need. You are meeting one that already exists.
You don’t need a big audience.
For a focused, well-priced offer, about a hundred of the right people can be enough to build a profitable business. You only need a small fraction of your profession to build a profitable CE business.
Income that isn’t tied to the clock.
A partially passive income stream, less directly tied to every hour you work. Plan on about ten hours a week to run it after launch.
You own 100% of it.
The course, the content, the audience and the business are yours, on infrastructure you own.
Credit when you want it — not before.
Official CE credit strengthens the offer but isn’t required to start. When yours should carry it, a discounted path through our joint accreditation provider partnership covers eleven credit types and 90% of healthcare professionals — and you keep ownership of your course, content and audience.
ProCourseSoft takes care of 90% of your business.
In addition to teaching you how to create the course and build the CE business the right way, we provide you all the tools you need to start and launch your course and business. We have developed a proprietary software suite called ProCourseSoft that was specifically made for healthcare professionals launching continuing education courses.
With ProCourseSoft, you can host your entire course and its assets, build out email marketing automations, create your entire website and sales pages utilizing our easy A.I. creation tool, and much more. It takes care of 90% of your business so you can focus on what matters: creating courses and content.
One connected platform.
Course hosting
Your course, modules, and learning assets.
Email automation
Your list, sequences, and customer communication.
Website + sales
The pages that explain and sell the offer.
AI creation tools
Practical assistance across the build.
Watch the free masterclass.
When the build is done, you have more than a course.You have a business.
Everything on this map is built as part of the ProCourseStart process—and every piece of it belongs to you.
Your Flagship Course
Built module by module for one specific audience, hosted and delivered on ProCourseSoft.
Website & sales pages
AI-assisted and conversion-ready—no developer required.
Email engine
Your list, automations, and sequences, running from day one.
Content engine
A publishing rhythm that builds audience, trust, and search visibility.
Marketing & funnels
A proven marketing strategy and funnel, built for launch day.
CE/CME credit path
Optional accreditation through the partner path—11 recognized credit types.
Launch plan
A defined route to market in 30–90 days.
I built a successful eight-figure continuing education business myself. ProCourseStart is the process I wish I’d had when I started.
I grew up in poverty in rural Tennessee and sometimes did not have running water in high school.
I became a nurse practitioner, but after five years of practice I realized clinical work would always place limits on my income, time, and options. So I built The Elite Nurse Practitioner, an online continuing education business. For almost three years, I ran it largely by myself and grew it into an eight-figure business that allowed me to become financially independent at 39.
ProCourseStart distills the decisions, mistakes, failures, and lessons into the process I would follow if I were starting again. — Justin
What ProCourseStart participants say.
Rated “Excellent” on Trustpilot10 reviews · every one five stars → read them allI have taken a number of business and clinical courses over the years, but ProCourse Start stands out as the most practical and easy-to-follow program for actually launching a course-based business.
Valerie Brandt This course is detailed, helpful, and overall fantastic! I highly recommend it. In addition, Justin is extremely quick to respond to emails and goes out of his way to help get all your questions answered.
Dr. Jessica Christie Best thing I ever did. The program has increased my virtual business tenfold. It's definitely a 10 out of 10. Thank you for all the help!
Amber Alford
The top 5 concepts on building a successful continuing education course business.
Justin breaks down the ideas that remove the biggest perceived barriers before you create your first course or build the business around it.
Your knowledge is a goldmine
The expertise you already use professionally can become the foundation of a valuable course.
Built-in demand and the 1% rule
You do not need your entire profession. A focused share of the people who need what you know can support a specialized course business.
Accreditation is simpler than you think
Accreditation is a defined process, not the barrier many professionals assume it is. Start with value, then add credits through the right path.
Marketing is king
Even an excellent course needs a clear way to reach the professionals it was created to help.
Automate for freedom
Build repeatable systems so the business does not become another job that requires your constant presence.
Start with the concepts. Then decide what to build.
We’ll also email you the link and what follows it. In 37 minutes, you will have a clearer picture of the model and what it asks of you.
Watch the free masterclass.